The Sustainable Tourism CRC (STCRC) was established under the Australian Government's Cooperative Research Centres Program to underpin the development of a dynamic, internationally competitive, and sustainable tourism industry. The STCRC is a not-for-profit company owned by its industry, government and university partners.

OUR VISION is innovation driving a dynamic, internationally competitive and sustainable tourism industry.

OUR MISSION is the development and management of intellectual property (IP) to deliver innovation to business, community and government enhancing the environmental, economic and social sustainability of tourism – one of the world’s largest, fastest growing industries.